More than half of chief marketing officers are not interested in incorporating social networking sites into their marketing strategies, according to a survey by Epsilon.
Only 10 per cent of respondents said they used social networking in their marketing plans, with 55 per cent saying they were not too interested or not interested at all.
Yet, of the marketers surveyed, 27 per cent said they did want to develop social networking and word-of-mouth in their campaigns. (Source: BrandRepublic)
