Brightcove – once considered YouTube’s strongest challenger – has announced that it is to close its free network to focus on its premium services.
A year ago it announced that it would no longer accept direct consumer uploads to its service. Since then, Brightcove only featured content from its roughly 40,000 publishing partners on the Brightcove Network, though its main business has been its white-label video platform.
Adam Berrey, the company’s Senior VP of Marketing and Strategy, said the advertising from Brightcove Network only drove about 1 per cent of Brightcove’s revenue. (Source: ReadWriteWeb)
Tags: Brightcove, Community, Engagement, Votivation
