MTV and Myspace have teamed up to trial new ad technology that essentially allows content owners to profit from piracy.
The technology, created by Auditude, will automatically insert ads across MTV Networks’ video content when users upload footage onto MySpace.
Therefore, users uploading the copyright-infringing footage will not be served the usual take-down notices and instead, the ads inserted around this content will generate revenue for MTV. (Source: BrandRepublic)
Tags: Community, Engagement, MTV, Votivation
November 7, 2008 at 9:34 am
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